The right combination of skills to achieve results
Our Team Members
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President / Principal
When Sydney Dailey faces a community relations challenge, she breaks it down to its basic elements: the issue, its challenges and opportunities, and what it will take to communicate most effectively with key stakeholders.
"Every engagement is different, but the dynamics of communication remain the same," she says. "You can’t talk to people and help solve problems if you don’t listen carefully and understand their concerns."
With more than 25 years of experience, Sydney specializes in community outreach, government relations and communications counseling to both private and public sector clients.
Sydney has helped clients secure community and political support for a wide variety of issues and projects, including real estate developments ranging from large scale, master-planned communities, to mixed-use commercial and residential developments, to school and major museum expansions.
Sydney also has assisted clients in securing approvals for cogeneration facilities, refinery and tank farm expansions, and new petroleum products pipelines in jurisdictions throughout California.
"I’m very proud of the breadth and depth of the practice that we’ve built at Greer/Dailey," Sydney says. "It’s very diverse and always exciting. But I’m most proud of the track record of success we’ve achieved for our clients."
Before co-founding Greer/Dailey 1993, Sydney was a group vice president directing the environmental communications practice of Braun/Ketchum Public Relations for 10 years. She started her career as a special sections writer at the Los Angeles Herald Examiner.
She received a bachelor’s degree in English Literature from the University of California, Los Angeles.
Sydney has served on the Executive Board of the Hollywood Chamber of Commerce, on the Board of Directors of the Southern California Development Forum and as a member of the Land Use committee of the Valley Industry and Commerce Association. Over the years she has been actively involved on the Board of Directors of the Juniors of Social Service and has provided pro bono assistance to the Sisters of Social Service related to their land use needs.
Senior Vice President / Principal
Joan Kradin has learned in her 30-year career in state and local politics to address a public affairs problem from every angle, leveraging her experience to find the right client solution.
"Greer/Dailey is the perfect firm for me," says Joan. "Our team has the best public affairs consultants in the city and our diverse client mix allows me to use everything I’ve learned since I walked into City Hall in 1977 to work for a City Council member."
Prior to joining Greer/Dailey, Joan served as a senior counselor at Marathon Communications, where she supervised many of the firm’s major clients. Joan was Marathon’s principal liaison to government leaders in Los Angeles and other cities throughout the region, providing government and community relations counsel for Fox Studios, Trammell Crow Company and JMB Realty. In addition, Joan provided strategic communications insight to the San Diego City Employees Retirement System on communications issues.
Joan spent a decade as a Los Angeles City Council Deputy before moving to the private sector for five years as Director of Public Affairs for Forest City Development.
Then, as District Director for former State Assemblyman Richard Katz, Joan led the San Fernando Valley staff for a lawmaker known for his legislative leadership – and his strong commitment to constituent service.
"In that office it all came together," Joan says. "It didn’t matter if the constituent problem was with Washington, Sacramento or City Hall, Richard wanted it fixed. And it really didn’t even matter if the person lived in his district."
"Dealing with issues as varied as sound walls, landfills, development, small business and transportation and water policy, heightened my awareness of how federal, state and local public policy is intricately interwoven – and how it affects local communities and everyday people. I try very hard to bring all that experience to my Greer/Dailey clients."
Joan, who resides in the San Fernando Valley, holds a Master’s degree in Gerontology from USC and a BA in Psychology from UCLA. She currently serves on the Board of Directors Executive Committee of New Economics for Women, which builds and operates affordable multi-family housing primarily for Latina parents and children.
Her years working in the California State Legislature, Los Angeles City Hall and as a private sector consultant have prepared Renee Schillaci for the biggest challenges of public affairs consulting.
"Working with clients and communities to resolve issues and move forward is very satisfying," she says. "Building relationships and understanding is really the only way to succeed."
Renee has provided counsel to developers, as well as institutions such as schools and synagogues, guiding them through the development process and providing follow-up with a variety of government agencies.
Renee formerly served as Vice President, Planning and Development for NBCUniversal West Coast Real Estate, where she was responsible for managing the entitlements and environmental review processes for NBCUniversal’s master plan for the Universal City property.
"When companies, individuals, or institutions meet the tangle of government bureaucracies, it’s always helpful to have a guide," she says. "I enjoy finding the right way to achieve results."
Renee is a seasoned land use planner and political strategist with an extensive career in the public sector, working on numerous development projects in Los Angeles.
A former Los Angeles City Council Deputy Chief of Staff, Renee worked with Councilmember Jack Weiss on district and citywide planning issues, where her responsibilities included working with representatives of the community and developers to address controversial land use issues, as well as representing the Councilmember at key public hearings.
Prior to joining Councilmember Weiss' office in 2001, Renee worked in the private sector at a major public affairs firm in Los Angeles, and as a Legislative Aide in the California State Assembly.
Renee graduated from Loyola Marymount University with a degree in Political Science. She has served on the Board of Directors of the Stuart M. Ketchum Downtown YMCA.
David Gershwin, a former Chief of Staff to Los Angeles Mayor Eric Garcetti, provides government relations, issue advocacy, media relations, crisis communications, and social media services for private sector, public sector, and non profit clients.
"Bringing the skills I’ve learned through decades of experience in the public, private and non profit worlds to assist clients in resolving their business challenges is very satisfying. I’ve learned how to navigate the complex systems of government, how to manage effective communications programs, and how to help clients achieve their goals."
David’s government experience includes his role as Chief of Staff to Council President Eric Garcetti, and director of Communications for then-City Council President Alex Padilla. He served as Vice President at Cerrell Associates, where he developed comprehensive advocacy and communications blueprints for real estate developers, associations, financial institutions, public agencies, universities, and non-profit organizations.
David’s skills extend to the academic world, where he has taught at the UCLA Anderson Graduate School of Management, USC’s Annenberg School of Communications and School of Policy, Planning and Development, and at the University of LaVerne’s Communications Department.
Throughout his career, David has developed strategic, comprehensive advocacy and communications programs across the spectrum of public, private and non-profit organizations. His unique skills and experience are invaluable assets in the complex communication universe.
"Steering the right course through the halls of government, or through the maze of new media formats, is challenging. I’m always pleased to be able to sort through the issues and come up with a plan that delivers success."